boring hooks -> viral hooks

Published 7 months ago • 1 min read

Hey Reader,

Can we make 2026 the year we stop using boring hooks?

Instead of: "How to grow on Instagram"
Try: "I stopped doing these 3 things and my Instagram finally grew"

Instead of: "Tips for creators"
Try: "5 mistakes I made as a creator that cost me brand deals"

Instead of: "How to pitch brands"
Try: "I changed ONE line in my pitch and brands started replying"

Instead of: "How to build a work-life balance"
Try: "Why being ‘productive’ was burning me out"

Instead of: "UGC tips"
Try: "Why my UGC wasn’t converting, and what brands actually wanted"

See the difference? Specificity + personal story = people actually stop scrolling.

I spent way too long figuring out this pattern, so I built a custom GPT that does it for you in seconds. Just paste your boring hook, and it transforms it using my exact framework.

👉 Grab the GPT here!

All the best,
Taylor
(@taylor.socials)

does your portfolio have this?

Reader, Does your UGC portfolio have this? Most creators miss at least 2-3 things brands are actually looking for before they say yes. Here's my free breakdown of what to include 👀 — Taylor

about 1 month ago • 1 min read

steal my pitch template:

Reader, If you don't know what to send brands, you can steal my pitch template I've used to land over $300k in deals: "Hi [Name], I’m [your name], a UGC creator based in [location]. I’d love to partner with [Brand] and help bring your products to life through engaging, authentic, and on-brand content. In the past, I’ve worked with brands like [list past collaborations]. I’m a big fan of [Brand] because [mention something you genuinely like about their brand, product, or values, like...

7 months ago • 1 min read

this is how I use stories 👀